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Terms of service

Last updated: April 21, 2025

1. What Cactus is

Cactus (operated by Cravd, Inc.) is a platform designed to support independent providers by taking care of essential business tasks that often get in the way. At the heart of Cactus is Pam, your AI business assistant. Pam helps you handle inquiries, gather information from potential clients, and represent your brand online—so you can focus on the part of your business you love most.

2. How it works

When you join Cactus, we will collaborate with you to create your personalized storefront that reflects your brand and helps potential customers get to know you. Pam is connected to your storefront, answering questions and collecting key details from people interested in your services.

Everything is designed to save you time and help you grow your business with less stress.

3. Subscription & pricing

Cactus is available through a simple, flat monthly subscription. There are no hidden fees or complicated tiers — just one clear price that gives you full access to everything we currently offer, including your storefront and your AI assistant, Pam.

All billing is handled securely through Stripe. You’ll be charged automatically each month using the payment method you provide at sign-up. If you ever need to pause or cancel, just let us know before your next billing date and we’ll take care of it—no hassle, no stress.

4. Your rights and responsibilities

As a Cactus user you have the right to:

  • Access AI-driven tools and a personalized storefront designed to support your business operations.
  • Receive support and assistance from our team when needed.

You are responsible for:

  • Ensuring your own compliance with local, state, and federal laws and professional regulations.
  • Using your own discretion and expertise when implementing any AI-generated suggestions and when using your storefront for customer engagement.

To keep everything running smoothly, we ask that you:

  • Share accurate and up-to-date information about yourself and your business
  • Use the platform respectfully and in accordance with the law
  • Stay in touch with us if anything Pam communicates doesn’t feel quite right—we’re here to make sure she reflects your voice and values

Pam is designed to represent you professionally and warmly. Your feedback helps us make her even better.

5. About Pam & your data

Pam is here to support — not replace — you. While she can handle a lot, your insights help make her better. We take data privacy seriously and will never share your personal or business information without your permission.

Cactus and Pam are proprietary technologies owned by Cravd, Inc. Please don’t copy, resell, or use them outside of what’s allowed by your subscription.

6. Updates to the platform

We’re always making Cactus better. If we update any major features or these Terms, we’ll let you know. Continuing to use the platform after updates means you’re good with the changes.

7. A Quick note on liability

We do our best to provide a reliable, helpful platform — but like any tool, Cactus isn’t perfect. We can’t take responsibility for things like unexpected business outcomes, customer disputes, or how you use the AI’s suggestions. Use your best judgment and reach out if something feels off — we want to support you as much as we can.

8. Privacy

We care deeply about your privacy. The information you share with us is used only to support your experience, we don’t sell it or share it without your say-so. If you’re in California, you may have additional rights under the CCPA. You can find all the details in our Privacy Policy.

9. Disputes

We hope you never have a reason to be unhappy with Cactus. But if a serious disagreement ever comes up, we’ll do our best to work things out respectfully. If needed, any disputes will be handled through binding arbitration in California, using a service we both agree on. Each of us will cover our own costs.

10. Governing Law

These Terms are governed by the laws of the State of California.

Running a business takes courage, time, and heart. We built Cactus to be a partner that lifts some of the weigh t— so you can focus on the magic only you can bring.

Thanks for trusting us to be part of your journey.

11. Need help?

We’re here for you! If you have any questions, concerns, or feedback, please reach out to our support team at [email protected].