Privacy policy

To give you the best possible experience, we collect a few types of information when you use Cactus:

• Basic account information: like your name, email address, and business details
• Content you provide: such as preferences, service offerings, and customer-facing information for your storefront
• Usage data: including how you interact with the platform and how Pam (your AI assistant) engages with customers
• Payment information: handled securely through Stripe—we never store your full payment details ourselves

We do not collect sensitive personal data like government IDs or health records.

We use the information you share with us to:

• Set up and maintain your account
• Power and personalize your AI assistant
• Build and update your storefront
• Improve the platform based on real usage
• Communicate with you about support, updates, or changes

We do not sell your personal or business information. Ever.

Pam, our AI assistant, uses the information you provide to interact with potential clients on your behalf. These interactions may be stored and reviewed to improve her performance —but only internally and never shared outside Cactus.

We don’t share your data with anyone unless it’s necessary to run the platform. That might include:

• Stripe, for payment processing
• Service providers who help us with hosting, analytics, or support tools (and who follow strict privacy requirements)

We never sell or rent your information. Period.

If you’re a California resident, you may have the right to:

• Know what personal data we’ve collected
• Request that we delete your data
• Opt out of any future data sharing (not applicable today, as we don’t sell data)

To make a CCPA-related request, contact us at [email protected].

We take data protection seriously. Cactus uses secure systems and trusted partners to help safeguard your information. Still, no system can be guaranteed 100% secure — so please be mindful of what you share and let us know if something doesn’t look right.

You can update or delete your information anytime by contacting us [email protected]. If you’d like to deactivate your account, we’ll make sure your data is removed unless we’re legally required to keep it.

We may update this Privacy Policy from time to time. When we do, we’ll post the changes here and, if they’re significant, we’ll let you know directly. Your continued use of Cactus means you’re okay with the updates.

We will not share your opt-in to an SMS short code campaign with a third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages.

Affiliates: We may disclose the Personal Data to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your Personal Data will be subject to this Policy. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you have any questions, concerns, or just want to talk to a real person about your privacy, reach out anytime at [email protected].