How Cactus Works

We start with a quick onboarding session to understand your sales process, identify bottlenecks, and clarify what a qualified lead means for your business.

You provide examples of past call recordings and lead interactions. Together, we refine or define your ideal client profile based on the quality of leads you’ve been receiving.

Using your inputs, we train PAM to replicate your best sales rep’s approach — the questions they ask, the responses they give, and the criteria they use to qualify leads.

PAM is assigned her own business phone number and begins handling inbound calls right away. Every lead is engaged, and every conversation receives a qualification score.

PAM doesn’t just wait for inbound calls — she also follows up with leads that show potential. Whether it’s a callback, a WhatsApp message, or an email, PAM stays in touch and keeps leads warm. You decide how many follow-ups you want, and PAM executes consistently.

You get complete visibility. Listen to call recordings, read summaries, and review the qualification scores PAM assigns. Instantly see the quality of every lead in your dashboard.

You provide feedback on PAM’s conversations. Each round of feedback makes her smarter, sharper, and more aligned with your business goals.

With training, feedback, and follow-up workflows in place, PAM operates as a fully independent AI sales assistant. She handles all calls, executes follow-ups, and integrates with your CRM to ensure a smooth, end-to-end lead flow.