Your PE-backed competitor is already running a leaner office with AI. Cactus makes sure you’re not the one playing catch-up.












We got our first customers by knocking on the doors of trade businesses. After hundreds of conversations with owners, we heard the same three things every time.
An answering service, a marketing agency, a lead-gen platform, a billing tool. Each one sends a bill. None of them talk to each other, and none of them know your business.
Your CRM, phones, ads, invoicing and books all live in different places. Your team becomes the glue, and money leaks out every time something falls through the cracks.
Your best people spend the day putting out fires. Calls go unanswered after 5pm, estimates never get a follow-up, invoices go out late. Hiring more people doesn't fix it.
Before Upfront Plumbing started using Cactus, a single missed call cost them a $45,000 job. They brought Cactus in to make sure it never happens again.
Cactus plugs into the tools you already use, learns how your shop runs, and takes the office work off your plate, so you can get back to the jobs.
Lead capture to payments, and everything in between.
One single interface. One place to find everything.
Every call answered. Every lead followed up. Every opportunity tracked from first ring to final payment, day or night. With Cactus, you never miss an opportunity again.
You don't need another login to manage. You need calls answered, jobs booked and invoices paid. That's what we're accountable for.
Cactus works across every system you use, so nothing falls through the cracks between your phones, your schedule and your marketing.
We show up; in your shop, at your conferences, on the phone. Our customers don't see us as software. They see us as their AI partner.
Your customers, sales process and service schedule are different from the next company's. Cactus works with your team to support the customer conversations and follow-up that matter in your trade.

Support service inquiries during busy seasons, follow up on replacement estimates, and reconnect with past customers before the next rush.

Keep customer requests moving while your team is in the field. Respond to inquiries, follow up on proposed work, and stay connected with past customers.

Stay in touch from the first inquiry through the estimate decision. Help your team manage inspection requests and follow up with homeowners who have not moved forward.

We landed our first customers walking into trade businesses in Utah. We still spend our weeks in our customers' shops and at their conferences. That's how we build what owners actually need.
Our team has built products at companies like Gusto, Guideline and Angi, and has sold to local service businesses for years.