Grow your business. Let AI run your office.

Your PE-backed competitor is already running a leaner office with AI. Cactus makes sure you’re not the one playing catch-up.

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Four stressed trade-business owners ask: What did those ads actually bring in? Who is following up on those estimates? Who called this lead back? Where is my crew supposed to be next? Between them, a cloud of disconnected software tools, marketing agencies and AI consultants is crossed out.
Thriving with Cactus

Real businesses. Sharp results.

All case studies

No more worrying about missed calls

Upfront Plumbing

24/7 phone answering that sounds human

Badger Contracting

Every roofing lead answered

Gaston Roofing

Working all day? Running the business all night?

We got our first customers by knocking on the doors of trade businesses. After hundreds of conversations with owners, we heard the same three things every time.

01

A vendor for everything

An answering service, a marketing agency, a lead-gen platform, a billing tool. Each one sends a bill. None of them talk to each other, and none of them know your business.

6–8
office staff it takes to run a typical $5M shop
02

Software that doesn't connect

Your CRM, phones, ads, invoicing and books all live in different places. Your team becomes the glue, and money leaks out every time something falls through the cracks.

5pm
when most offices stop answering and customers keep calling
03

An office staff that's overwhelmed

Your best people spend the day putting out fires. Calls go unanswered after 5pm, estimates never get a follow-up, invoices go out late. Hiring more people doesn't fix it.

1 in 3
office staff quit every year
$45K

Before Upfront Plumbing started using Cactus, a single missed call cost them a $45,000 job. They brought Cactus in to make sure it never happens again.

Ryan Jonas · Owner, Upfront Plumbing Drains Heating and Air

Cactus lives in every system you run on. And gets the work done.

Cactus plugs into the tools you already use, learns how your shop runs, and takes the office work off your plate, so you can get back to the jobs.

Your business today

  • ✕A vendor for every job, each with its own bill
  • ✕Software that doesn't talk to each other
  • ✕A team buried in busywork and copy-paste
  • ✕Leads and payments slipping through the cracks

Your business on Cactus

Lead capture to payments, and everything in between.

One single interface. One place to find everything.

Cactus mascot flying like a superhero in sunglasses, a cape and a bandana
Cactus guarantee badge

The never-miss-a-lead guarantee.

Every call answered. Every lead followed up. Every opportunity tracked from first ring to final payment, day or night. With Cactus, you never miss an opportunity again.

How Cactus works

See how Cactus learns your business and gets the work done across every system you use.

Meet Pam. She picks up when your team can't.

  • →Answers in seconds, day or night, in English and Spanish
  • →Books jobs directly into your CRM
  • →Warm outbound calls on web leads and open estimates
  • →Hands off to your team when a personal touch is needed
53K+
calls handled by Pam
14.5K
came in after hours (27.4%)
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Why owners choose Cactus

01

Outcomes over software

You don't need another login to manage. You need calls answered, jobs booked and invoices paid. That's what we're accountable for.

90%+
customer retention
02

One layer for the whole business

Cactus works across every system you use, so nothing falls through the cracks between your phones, your schedule and your marketing.

24/7
coverage, every day of the year
03

A partner, not another vendor

We show up; in your shop, at your conferences, on the phone. Our customers don't see us as software. They see us as their AI partner.

15+
states across the U.S.

Built for your trade. Configured around your business.

Your customers, sales process and service schedule are different from the next company's. Cactus works with your team to support the customer conversations and follow-up that matter in your trade.

See who we serve

For owners who started on the truck.

You grew from one van to a fleet, and now your days go to managing staff, vendors and software. Meanwhile, the big consolidators have call centers, software teams and bigger marketing budgets. Cactus gives independent, family-owned shops that same firepower, without the overhead.

Learn more about who we serve
→
Cactus co-founders Ajith Govind and Avinash Joshi in black Cactus polos
Co-founders Ajith Govind (CEO) and Avinash Joshi (CTO)

We started by knocking on doors.

We landed our first customers walking into trade businesses in Utah. We still spend our weeks in our customers' shops and at their conferences. That's how we build what owners actually need.

Our team has built products at companies like Gusto, Guideline and Angi, and has sold to local service businesses for years.

Backed by
Y Combinator logoRebel Fund logoPioneer Fund logoWellington Management logo
Spiky the Cactus mascot meditating calmly

See how Cactus works with your business.

Prefer a real person? Call us at (650) 629-2667