Before Cactus, after-hours and overflow calls were easy to miss—and every missed pickup was a job that often went to whoever answered first. Peak days buried the office; systematic follow-up on warm leads competed with the phones already ringing.
They use Cactus to keep coverage on around the clock: Pam (Cactus's AI agent) answers and qualifies inbound, captures job details, and helps turn those calls into billed work in their CRM. Here’s what that looked like in the period we measured:
Billed invoice value traced to Cactus calls
40 July invoices across 30 unique customers whose calls Cactus handled.
(See the exact impact Cactus has made for trade businesses in 16 states across the U.S.)
July invoices matched
Exact mobile customer linkage.
Unique customers linked
13 trace to calls before July—roofing's longer sales cycle.
Average Ticket Value
All July Cactus invoices.
Calls requiring action
Average handled-call duration
Calls needing categorization
One thing with expansion is learning how to capture as many leads as you can. Cactus has given us the ability to not have to worry about those calls we’ve missed. And it sounds more like a real human than any other AI I’ve heard today.
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