Meet Iron Mike
I don't have an Ivy League MBA, I never went through a coaching certification program, and I'm not a product marketing guru; I'm a MisFit. I read 500+ business books and spent over $100,000.00 on coaching so you don't have to. I even wrote my own book.
Today, I run The MisFits, where we design categories for founders bold enough to carry them. We work exclusively with Underdogs & MisFits (Military Veteran Founder/CEOs and anyone else used to being one-of-one in a room).
No need to ask for a seat at the table when you have your own.
Offerings
The Vibe Check
The Vibe Check is a deep-dive interview where we’ll learn everything about your business- where you are, where you’ve been, and where you want to go. From there, we’ll show you how to break the mold, build your moat, and become a category of one. Competition is irrelevant.
Category Sprint
Perfect for startups ready to relaunch, reprice, or break into new territory, the Category Sprint is a 2–4 week deep-dive into your brand. You’ll walk away with a full playbook—POV, messaging, wireframes, and campaign ideas—to help you dominate your space, not just compete in it.
Street CMO
For Founders/Business Owners who want more than advice, the Street CMO is your operator-in-arms. Whether you’re pressure testing a pitch deck or untangling a GTM mess, we’ll jump in, get my hands dirty, and help you move fast, with clarity and conviction. Execution and speed is the name of the game.
Testimonials
I first reached out to Mike for a website for my real estate development start-up, instead I got a coach dedicated to understanding the needs of me and my business and communicating a methodical and practical approach to success. We would not be where we are today without his guidance. Strong recommend!
Nate Jester, Co-Founder at Cascade Centennial
February 21, 2025
Working with Mike has been a transformative experience for my entrepreneurial journey. His insights, guidance, and personalized strategies have empowered me to navigate unique challenges outside of my military career, set clear goals, and unlock untapped potential within my brand. With his unwavering support, I've gained a renewed sense of direction and the tools to drive my business forward and even won a $50,000 grant with Veteran Shark Tank. I'm truly grateful for the positive impact Mike has made on this ever evolving path.
Haley Marie McClain Hill, Founder of TORCH Warriorwear
August 10, 2024
Working with Mike has been a transformative experience for our team at Atomic Insights. Mike’s unique perspective on category design and narrative strategy has helped us reframe how we present our product and ourselves to prospective clients. Instead of positioning Atomic Insights as something that belongs in a brand-new category, Mike encouraged us to identify Atomic as a specialized workflow tool, something our audience already understands. Mike also encouraged us to emphasize the robust improvements we have made over traditional workflow products, but only once prospective customers were clearly associating our product as a potential solution to their existing pain points. This shift was incredibly powerful and we incorporated Mike's guidance into every aspect of our marketing portfolio. More importantly, we also changed how we think and speak about ourselves, and the improvement in clarity and resonance with our prospects was immediate and noticeable. Mike’s guidance gave us the confidence and language to connect with our market more effectively. We’re grateful for his insight and highly recommend him to any organization looking to sharpen their narrative and accelerate growth.
Lucas Babbitt, Co-Founder & CEO of Atomic Insights
November 13, 2024
Inquire now
Once you enter your info, my AI assistant will give you a quick call to help you get started.
OR
Call us @ (510) 330-0462